In Madison County, the town of Mars Hill is a largely rural community located about 18 minutes north of Asheville at 2,360 feet in elevation.

With about 1800 residents, Mars Hill has seen increasing growth as many of its mountain roads have been expanded to highways. For the most part, Mars Hill grew up as a college town. Established by local citizens who wanted to provide a Baptist education for their children, the school opened in 1864 with 35 students. Today, Mars Hill College serves about 1275 students and offers degrees in 30 different majors with 61 concentrations and 33 minors. The college boasts a 16:1 student-teacher ratio.

Typical of a more pastoral mountain region, Mars Hill is home to dozens of farms selling everything from organic produce to Llamas. Beyond its agricultural industry, Mars Hill is also hone to major industries including Micro Switch, a division of Honeywell and Advanced Superabrasives.

Wolf Ridge Ski Resort, located a few miles northeast of Mars Hill, offers family-oriented skiing and snowboarding opportunities for the beginner and expert alike.

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